admiral mike mullen and secretary of defense gates. they will brief the media in moments at the pentagon. we have yet to hear reaction from them. we will bring that to you just as soon as it happens. right here. >>> well, it is an unusual way to boost your business, but kentucky fried chicken is now slapping its logo on buns. grilled buns, that is. yes, they are paying girls to advertise bunless sandwiches on their rear ends. a bit over the top? trace gallagher thinks it's a great idea! well, i don't know if he does or not but has been following it from our west coast newsroom. >> reporter: it's a novel concept, right, renting ad space of fannies of female college -- college females? they are paid $500 to help advertise the double down bunless burger and the deal is, you see it here, they give them these tight sweat pants, and then across the bottom, i guess you should say, it says double down across the derriere. this started, by the way, at spa*ling college in louisville, kentucky. i want to show you the actual ad, just a clip. watch